Why is trademark registration important for any business?

  • Trademark is an effective marketing tool to help grow a business, thereby, trademarks must be protected.
  • Trademark communicates directly to your customers and creates confidence, loyalty and identity of your product. 
  • In the market place it also acquires new customers for a business. Trademark means business.
  • If the original owner doesn’t register own trademark, another person can process the application for registration. Such conflicting brands in market can damage a business, so a trademark to be registered.
  • Acquiring a trademark registration protects your brand legally and empowers it with legal remedies to prevent anyone using same or similar trademark against your business.
  • Trademark registration converts a brand as an asset with exclusive ownership rights.
  • Once your trademark is registered, you can use the symbol ® besides your trademark that brings strong brand identity, boosts business reputation and gains prestige. 
  • Registration of trademark gives you an opportunity to sell the ownership rights or license them for commercial benefits.
  • When a business expands into a foreign country, the registration of trademark in the origin country adds privilege to get registered in that country.
  • Trademark registration is an essential step in every business growth strategy.