Why is trademark registration important for any business?
Trademark is an effective marketing tool to help grow a business, thereby, trademarks must be protected.
Trademark communicates directly to your customers and creates confidence, loyalty and identity of your product.
In the market place it also acquires new customers for a business. Trademark means business.
If the original owner doesn’t register own trademark, another person can process the application for registration. Such conflicting brands in market can damage a business, so a trademark to be registered.
Acquiring a trademark registration protects your brand legally and empowers it with legal remedies to prevent anyone using same or similar trademark against your business.
Trademark registration converts a brand as an asset with exclusive ownership rights.
Once your trademark is registered, you can use the symbol ® besides your trademark that brings strong brand identity, boosts business reputation and gains prestige.
Registration of trademark gives you an opportunity to sell the ownership rights or license them for commercial benefits.
When a business expands into a foreign country, the registration of trademark in the origin country adds privilege to get registered in that country.
Trademark registration is an essential step in every business growth strategy.