Why Unique, Trademarkable Brand Names Matter A unique brand name is your business’s handshake with the market. It sets the tone for your story, attracts

In 2023, Kavita, the owner of Saanvi Pickles- a micro-enterprise in Kolhapur- stood at a crossroads. Her pickle blends were loved by local families and

When Jodha, the founder of a burgeoning Jaipur-based home decor label, received a takedown notice from a popular e-commerce platform in early 2025, she was

Imagine two Indian MSMEs-  One bustling with innovation, regularly filing patents and trademarks, the other relying solely on traditional know-how, content with local operations. Their

If the heart of India’s economy beats in its small businesses, intellectual property is its secret bloodstream. Today, India’s 6.3 crore MSMEs are not only