One-stop platform to protect and manage all your IP - Trademarks, Copyrights, Industrial Designs, Patents, GI & Trade Secrets.
One-stop platform to protect and manage all your IP - Trademarks, Copyrights, Industrial Designs, Patents, GI & Trade Secrets.
Discover the essential role of building a strong brand, expanding your business, protecting trademarks and achieving global scalability in India's thriving market.
Discover the power of a strong brand name and learn how to ideate and create a brand that resonates with your target audience, fostering growth and global standards.
In today's competitive market, a strong brand is not just a logo; it's the essence of your business. For Indian MSMEs, a well-defined brand can define the difference between survival and success.
A strong brand builds trust, fosters customer loyalty and differentiates your products or services from the competition. According to a research-based report by the Ministry of MSME, India, 'Branding and marketing are critical components for MSME growth and competitiveness.'
In an increasingly digital marketplace, a strong brand presence is essential for reaching a wider audience and establishing credibility. A study by KPMG indicates that 74% of consumers identify Brand Name as a key purchasing decision factor.
A strong Brand also increases the valuation of the company.
Research your target market to understand their preferences, values and language of your target audience. A brand name that resonates with your audience will create a stronger connection.
Research your target market to understand their preferences, values and language of your target audience. A brand name that resonates with your audience will create a stronger connection.
Research your target market to understand their preferences, values and language of your target audience. A brand name that resonates with your audience will create a stronger connection.
Research your target market to understand their preferences, values and language of your target audience. A brand name that resonates with your audience will create a stronger connection.
Research your target market to understand their preferences, values and language of your target audience. A brand name that resonates with your audience will create a stronger connection.
Research your target market to understand their preferences, values and language of your target audience. A brand name that resonates with your audience will create a stronger connection.
Trademarks grant exclusive rights, preventing others from using your brand and allowing you to take legal action against infringers.
A registered trademark establishes a strong brand identity, fostering customer loyalty and recognition.
Trademarks facilitate expansion into new markets, both domestically and internationally.
Registered trademarks are valuable assets that can increase your company’s worth.
Conduct a thorough search to ensure your chosen mark is available. You can use the Indian Trademark Registry’s online database.
File a trademark application (Form TM-A) with the Indian Trademark Registry.
The registry will examine your application for compliance with the law.
The registry may schedule a hearing for evidence to support the claim.
If approved, your trademark will be published in the Trademark Journal.
Third parties can oppose your trademark within a specified period. (In our statistics, less than 2% clients only faced third-party opposition.)
If no opposition is received, or if opposition is overcome, your trademark will be registered.
Trademarks must be renewed every 10 years.
The TROM platform can streamline the online management of your trademark applications and further processes.
IPRonline provides technology-enabled legal process outsourcing (LPO) platform in the comprehensive IP service bouquet. Platform aims for effective process management in the comprehensive IP service requirements of Indian MSMEs.
While copyright is crucial, MSMEs should also consider other IP assets to build a comprehensive IP portfolio.
Protect your brand names, logos, and slogans.”
Protect your innovative inventions and technological advancements.
Protect the aesthetic appearance of your products.
Protect products originating from a specific geographical region.
Building a strong IP portfolio not only protects your innovations but also enhances your business’s competitive edge and attracts investors.
Trademark Application Delays & Complexity
Expert resources and legal professionals
Organizing your IP
Simplifies processes
Avoid costly disputes
Our platform eliminates the need for physical paperwork
Find quick answers
IP Asset Builder
Real stories & sharp insights
