One-stop platform to protect and manage all your IP - Trademarks, Copyrights, Industrial Designs, Patents, GI & Trade Secrets.

One-stop platform to protect and manage all your IP - Trademarks, Copyrights, Industrial Designs, Patents, GI & Trade Secrets.

Crafting Unique Products to Drive MSME Growth

Discover how industrial design is important, how it protects your product's appearance, fosters innovation and propels your MSME towards global scalability in India's competitive market.

Diversifying Your IP Assets for Sustainable Growth for Indian MSMEs

Industrial Design is more than aesthetics; it's about creating products that are visually appealing and functional. For Indian MSMEs, investing in industrial design can lead to a significant competitive advantage.

Start by fostering a design-centric culture within your organization. Encourage creativity and collaboration between designers, engineers, and marketers.

Understand your target market's preferences and needs. Conduct market research and gather feedback to inform your design decisions.

Embrace digital design tools and technologies, such as CAD software and 3D printing, to streamline the design process and create prototypes.

Prioritize user-centered design, focusing on creating products that are intuitive, ergonomic, and enjoyable to use.

Document your design process, including sketches, prototypes, and design iterations. This documentation will be essential for protecting your designs through industrial design registration.

What is Industrial Design and Why Does it Matter for Your MSME?

Industrial design protects the visual appearance of your products, including their shape, configuration, pattern, and ornamentation.

For MSMEs, industrial design protection is crucial for preventing imitation, building brand recognition, and enhancing product value.

In a market flooded with similar products, a unique and appealing design can set your MSME apart. The Indian government’s focus on promoting innovation and design-led manufacturing creates a favorable environment for MSMEs to leverage industrial design.

How Industrial Design Drives MSME Success

Product Recognition

Industrial design helps you be distinctive in looks, stay ahead of competitors and maintain a leading position in the marketplace.

Legal Protection

Industrial design registration grants exclusive rights, preventing others from copying your product’s appearance.

Brand Differentiation

Unique designs enhance brand recognition and create a distinct market identity.

Increased Market Value

Well-designed products command higher prices and attract more customers.

Global Scalability

With India’s growing manufacturing sector, industrial design protection is essential for achieving global scalability.

Make in India

The ‘Make in India’ initiative by the government of India encourages MSMEs to focus on Design-led Product manufacturing for international markets.

A Step-by-Step Guide to Industrial Design Registration

Design Development

Create a unique and innovative product design.

Documentation

Prepare detailed drawings, photographs and specifications of your design.

Application Filing & Procedure Steps

File an industrial design application (Form 1) with the Indian Designs Office and comply with the requirements.

Examination

The Designs Office examines your application for compliance with the law.

Registration

If approved, your design will be registered, and you will receive a certificate of registration.

Types of Industrial Designs

Product Shape

Protect the three-dimensional appearance of your product or product packaging.

Product Configuration

Protect the arrangement of elements within your product.

Product Pattern

Protect the decorative patterns applied to your product.

Product Ornamentation

Protect the aesthetic features that enhance your product’s appearance.

Diversifying Your IP Assets for Sustainable Growth

While copyright is crucial, MSMEs should also consider other IP assets to build a comprehensive IP portfolio.

Trademarks

Protect your brand names, logos, and slogans.”

Patents

Protect your innovative inventions and technological advancements.

Industrial Designs

Protect the aesthetic appearance of your products.

Geographical Indications (GIs)

Protect products originating from a specific geographical region.

IP Asset Creation for Growth & Investments

Building a strong IP portfolio not only protects your innovations but also enhances your business’s competitive edge and attracts investors.

Empowering MSMEs with Resources and Support

Resources to assist with industrial design services are available, including

Industrial design application preparation and filing.

Industrial design search and clearance.

Industrial design infringement analysis and enforcement.

Expert advice on industrial design law.

Effective process management in the comprehensive IP service bouquet.

The Role of Industrial Design in India's MSME Landscape

With India’s growing manufacturing and design sectors, industrial design will play an increasingly vital role in MSME success.

MSMEs are encouraged to prioritize design innovation and protect their designs to gain a competitive edge in the global market.

The rise of e-commerce and online platforms provides new opportunities for MSMEs to showcase their designs and reach a wider audience.

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