ZARA: the brand with a fashion statement
When you think of a world class brand for fashion freaks, what comes in your mind? Plenty of photographs and articles published in lifestyle magazines, sensual models parading amazing cloths on catwalk, advertising in posh locations… what not to penetrate the
‘a’ for apple, ‘b’ for ball, ‘c’ for cat… ‘x’ for Xerox
A puzzle starts with ‘What makes a paper-twins?’ A kiddo passing by cut the sentence and shouted, “Xerox!”. Copying is now super easy with this X! The Xerox! Xerox is a word that instantly reminds us about the entire process
Walt Disney: the king from the cartoon world
I bet you might have watched at least one Walt Disney movie, haven’t you? Cinderella, Alice in Wonderland, Snow White and Seven Dwarfs, Sleeping Beauty, 101 Dalmatians, The Jungle Book, Robin Hood, Toy Story, Beauty and the Beast, Cars, Tron
Unilever: Ever counted the hidden meanings in ‘U’?
When you are in a mall to pick personal care products, food ingredients and beverages, cleaning agents, soaps or such FMCG products, many of them you pick from the shelves has the Unilever’s ‘U’ stamp on it. It means a
Did you spot a bear on the Toblerone mountain?
For a second, close your eyes and toss your mind to remember the different shapes of chocolates you can memorize; round, rectangular, square, cylindrical… what more? … Do you remember a chocolate of mountain-shape? Yes, that’s Toblerone, a unique concept established
Starbucks: story of the enticing mermaid
Every sip had a magic sprinkled in it. Sitting at the elegantly designed dark wooden table, I took a sip of the coffee. The aroma was enticing, the texture was perfect and the coffee mug has this mysterious looking
Rolex: Carrying the crown of timeless masterpieces
Of course there are people on all parts of earth, whose only ambition is to own a Rolex watch! And they are totally proud about it because they have digested the legendary brand story of Rolex. Rolex is considered by
Qantas: flights for the flying kangaroos
Summer is round the corner! The cold fresh-lime-soda isn’t really cold enough! When I was flipping the list of options to spend the summer this year, Australia came into my mind. Just like any other budget being, I tried
Pampers for the baby’s day-out
Awww, the charming lady, carrying the baby, felt awkward when her arms were wet with the so-called ‘nature’s call’ of the kid. Well, “the baby likes you”; comes a voice from behind and everyone laughed it away. But, can you
Oracle: the pioneers of the software world!
If you are a software guy, database software is remembered by the brand ‘Oracle’, although it should be the other way round. Oracle is an American multinational company with headquarters in Red Wood, California. They are known for their
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